HIRO COMPANY, LTD. (hereinafter referred to as "our company") has established the following privacy policy (hereinafter referred to as "this policy") regarding the handling of personal information of users in the online shopping service "POTO" (hereinafter referred to as "this service") provided on this website.


1. Personal information and personal identification code
"Personal information" refers to "personal information" as defined in the Personal Information Protection Act, and refers to information about a living individual that can identify a specific individual based on the name, date of birth, address, telephone number, contact details, and other descriptions contained in that information, as well as information that can identify a specific individual from that information alone (personal identification code), such as data related to appearance, fingerprints, voiceprints, and the insurer number on a health insurance card.


2. How we collect personal information
When users register for use or purchase products, we may ask for personal information such as name, date of birth, address, telephone number, email address, and driver's license number. Payment information such as credit card information is obtained through our affiliated payment service providers (including Shopify) and is not held directly by us. We may also collect transaction records and payment information, including personal information of users, made between users and our affiliates, from our affiliates (including information providers, advertisers, ad delivery destinations, etc.; hereinafter referred to as "affiliates").


3. Purpose of collecting and using personal information
The purposes for which we collect and use personal information are as follows:

・To ship ordered products, process payments, and provide related after-sales services. ・To share information with affiliated warehouses, delivery companies, payment processing companies, etc., as necessary for the provision of products and services. ・To provide and operate our services. ・To improve and enhance the content of our services or develop new services. ・To respond to inquiries from users (including verifying their identity).
・To send emails about new features, updates, campaigns, etc. for the services the user is using, as well as information about other services provided by our company. ・To request cooperation in surveys and interviews regarding our services, to request participation in various events, and to report the results of such requests. ・To provide personal information to companies participating in events hosted by our company, based on the user's consent or application. ・To contact users as necessary, such as for maintenance and important notices. ・To identify users who have violated the terms of use or who attempt to use the service for fraudulent or improper purposes, and to refuse their use. ・To allow users to view, change, or delete their own registered information, and to view their usage status. ・To charge users for paid services. ・To investigate and analyze the usage history of our service, and use the results to improve and develop the service, as well as to deliver advertisements. ・For purposes incidental to the above purposes of use.


4. Change of purpose of use
・We will change the purpose of use of personal information only if it is reasonably recognized that the purpose of use is related to the purpose before the change.

・If the purpose of use is changed, the changed purpose will be notified to users in a manner prescribed by our company or will be published on this website.


5. Provision of personal information to third parties
・We will not provide personal information to third parties without the user's prior consent, except in the following cases, unless permitted by the Personal Information Protection Act or other laws and regulations:

(1) When it is necessary to protect a person's life, body, or property, and it is difficult to obtain the individual's consent.

(2) When it is particularly necessary for the improvement of public health or the promotion of healthy child development, and it is difficult to obtain the individual's consent.

(3) When it is necessary to cooperate with a national government agency, a local government, or a person commissioned by them in carrying out duties prescribed by law, and obtaining the individual's consent may impede the performance of such duties.

・Notwithstanding the provisions of the preceding paragraph, in the following cases, the recipient of the information will not be considered a third party.

(1) When we outsource all or part of the handling of personal information to a third party within the scope necessary to achieve the purpose of use (when outsourcing, we will provide necessary and appropriate supervision to the third party).

(2) When personal information is provided in connection with business succession due to a merger or other reasons.

(3) When personal information is jointly used with a specific person, the individual is notified in advance or made easily accessible to the individual of the items of personal information to be jointly used, the scope of the joint users, the purpose of use by the users, and the name or title of the person responsible for managing the personal information.


6. Disclosure of Personal Information
・When an individual requests disclosure of their personal information, we will disclose it to them without delay. However, if disclosure would fall under any of the following, we may not disclose all or part of the information, and if we decide not to disclose it, we will notify you of this without delay. Please note that a fee of 1,000 yen will be charged for each disclosure of personal information.

(1) When there is a risk of harming the life, body, property, or other rights and interests of the individual or a third party.

(2) When there is a risk of causing significant disruption to the proper performance of our business.

(3) Any other case that would violate laws and regulations.

・Notwithstanding the provisions of the preceding paragraph, as a general rule, we will not disclose information other than personal information, such as historical information and characteristic information.


7. Correction and Deletion of Personal Information
・If the personal information held by the Company by the User is incorrect, the User may request the Company to correct, add, or delete the personal information (hereinafter referred to as "correction, etc.") in accordance with the procedures established by the Company.

・If we receive a request from a user as described in the preceding paragraph and determine that it is necessary to comply with the request, we will correct the personal information without delay.

- If the Company makes any corrections, etc. pursuant to the provisions of the preceding paragraph, or if the Company decides not to make any corrections, etc., the Company will notify the User without delay.


8. Suspension of use of personal information, etc.
・If an individual requests that the use of their personal information be suspended or deleted (hereinafter referred to as "suspension of use, etc.") on the grounds that their personal information is being handled beyond the scope of the intended use or has been obtained by fraudulent means, we will conduct the necessary investigation without delay.

- If we determine that it is necessary to comply with the request based on the results of the investigation in the preceding paragraph, we will suspend the use of the personal information without delay.

・If we suspend use, etc. pursuant to the provisions of the preceding paragraph, or if we decide not to suspend use, etc., we will notify the user without delay.

・Notwithstanding the preceding two paragraphs, if suspension of use, etc. would involve a large amount of expenses or is otherwise difficult to suspend use, etc., and alternative measures necessary to protect the rights and interests of the user can be taken, such alternative measures will be taken.

9. Personal Information Safety Management Measures
We will take appropriate organizational, personal, physical, and technical safety control measures to prevent the leakage, loss, or damage of personal information and to otherwise safely manage personal information.

10. Use of Google Analytics and Cookies

Use of Google Analytics
This service uses Google Analytics to research and analyze customer usage conditions and patterns. Data collected through the use of Google Analytics is managed in accordance with Google's Privacy Policy. For details about Google Analytics and opt-out procedures, please see the " Google Analytics Terms of Service " and " How Google uses information collected from sites or apps that use Google services ."

Use of Cookies
This service may use cookies and similar technologies for the purposes of improving convenience, analyzing statistical data, and delivering, displaying, and measuring the effectiveness of advertisements.

Cookies are text data that are stored on your device when you access this service.

You can limit or reject cookies at your discretion by changing your browser settings, etc., but if you make such a choice, you may not be able to use the Service properly.In addition, since the Service uses the Shopify platform, Shopify uses some cookies that are essential to providing the service.


11. Changes to this Privacy Policy
・The contents of this policy may be changed without notifying users, except for matters otherwise specified by laws, regulations, or otherwise in this policy.

・Unless otherwise specified by our company, the revised privacy policy will take effect from the time it is posted on this website.


12. Contact Us
For inquiries regarding this policy, please contact the following office:

Company name: Hiro Company Ltd. Address: 5F Type Building, 4-5-2 Nihonbashi Honkokucho, Chuo-ku, Tokyo
Phone: 03-3527-9038